According to various researchers, consumers start to appreciate and pay more attention to genetically modified crops, as they may be associated with health benefits that are important. A team of researchers from Ghent University developed genetically modified rice that can be enriched with pro-vitamin A and folate. Particularly, the rice, in which Vitamin A is incorporated, known as ''Golden Rice'' could positively affect people's health, by encouraging good vision, healthy immune system and cell growth.
Despite the potential benefits of ''Golden Rice'' and the fact that six major staple crops have been successfully biofortified with vitamins and minerals, the developers of transgenic biofortified crops can not proceed further as genetically modified organisms are not approved for cultivation. Scientific community try to encourage the consumption of such foods as they can offer a complementary and cost effective alternative, while other strategies are less feasible.
http://www.foodnavigator.com/Science/GM-foods-with-health-benefits-have-big-market-potential-Research?cxtnav=1422259044258
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